01 - Overview
About this project
Luban Middle East Trading produces handcrafted organic soaps made from natural ingredients. The goal was to create a website that communicates authenticity, sustainability, and premium product quality.
02 - Problem
The Challenge
The company required a stronger digital identity capable of educating visitors about natural ingredients while presenting products in a visually appealing manner.
03 - Solution
My Approach
Designed the complete interface in Figma before developing it using Next.js and Framer Motion. The website combines elegant product showcases, ingredient storytelling, and clean navigation for a premium shopping experience.
04 - Process
How it was built
Brand Discovery
Studied the company's natural and organic positioning to establish the overall visual direction.
UI Design
Designed clean product pages emphasising ingredients, craftsmanship, and sustainability.
Development
Built responsive pages using Next.js with smooth page transitions powered by Framer Motion.
Performance
Optimised assets, SEO metadata, and responsive behaviour.
05 - Results & Impact